Cost per action or CPA marketing, also known as cost per conversion and pay per action (PPA)
is an advertising model where the publishers are paid for each specified action such as double opt-in, form submit, click, and impression.
Payments are based on lead generation like submitting an email address or phone number to get some information or free products. CPA is considered by direct response advertisers as the optimal way to purchase online advertising because advertisers pay for the advertisement when the desired action is performed.
CPA Promotional Methods -There are several ways that you can promote your CPA campaigns. Some of these ways involve developing your own website and some do not necessarily require it. You have to study the products that you are promoting and decide where you can find a target market that is interested in buying your products or services. This ebook discusses some of the most commonly used CPA promotional methods.
